General Terms and Conditions

These General Terms and Conditions regulate the sale of products by MAGURA Bosch Parts & Services GmbH & Co. KG, Eckisstraße 6, 72574 Bad Urach, Germany, via the BOSCH eBike online shop (

Please read these General Terms and Conditions carefully before placing each order. By placing an order you agree that these General Terms and Conditions shall apply to your order.

1. Scope of application, provider and complete address

1.1 These General Terms and Conditions apply to all contracts agreed via the BOSCH eBike online shop ( ("Online Shop") between
MAGURA Bosch Parts & Services GmbH & Co. KG
Eckistraße 6
72574 Bad Urach

Register entry:
Commercial Register of the Chamber of Commerce of Stuttgart, Germany Number HRA 360963
DE 812733821
Tel.: 00 8000 022 44 88
Tel. (Austria): +43 1 2532517
Tel. (Belgium): +32 2 8080383
Tel. (France): +33 2 78840035
Tel. (Italy): +39 02 30416166
Tel. (Luxembourg): 80023376
Tel. (Netherlands): +31 342 788171
Tel. (Switzerland): +41 32 5880310
Tel. (UK): +44 1332 408223
E-mail address:
(hereinafter "the Provider", "we", "us", "our")

and you as our customer (hereinafter referred to as "Customer", "Purchaser", "you").

1.2 The business relationship between you and us shall be governed solely by these General Terms and Conditions in the version valid at the time of the order. Divergent general terms and conditions of the purchaser or other deviating provisions or additions are not recognised - even if we have knowledge of them - unless we agree to their validity in writing.

1.3 The Customer is a consumer, insofar as the purpose of the ordered product cannot be attributed largely to his commercial or independent professional activities. On the other hand, an Entrepreneur is any natural or legal person or partnership with legal capacity who, in concluding the contract, is carrying out his commercial or independent professional business.

2. Conclusion of a contract

2.1 You can select Bosch eBike products from the range in the Bosch eBike online shop and collect them in a so-called shopping basket using the "Add" button. Clicking the "Order and pay" button issues a binding request to purchase the goods in the shopping basket ("Order"). Before submitting your order, you will have the opportunity to review your data and order and correct any input errors. However, the request can only be submitted and transmitted if you have accepted these terms and conditions by ticking the box in front of the "Accept General Terms And Conditions" text box.

2.2 By placing an order you accept these General Terms and Conditions and warrant that you are of legal age and fully legally competent. Persons who are not legally competent or who are of only limited legal competence are not permitted to purchase products via the Online Shop. At the same time you warrant that you are legally authorised to use the method of payment you have chosen and that your personal details and contact details are accurate and complete.

2.3 Immediately after you submit your order, we will confirm receipt of your order by e-mail (order confirmation). A binding purchase contract will be concluded upon receipt of the order confirmation. The order confirmation will contain the contract text (consisting of the order summary and the GTCs) in a permanent form (e.g. by e-mail).

2.4 The contract shall be concluded solely in German unless mandatory legal regulations determine that the contract must be concluded in the official language of the country where the purchase order is placed in which case the latter shall apply.

2.5 We shall not store the order text so that it cannot be retrieved after completion of the order process. However, you will receive your order data together with the order confirmation immediately after you submit the order.

3. Delivery, goods availability

3.1 Unless otherwise agreed, we shall ship the goods no later than 30 days after the conclusion of the contract.

3.2 Shipping shall take place using the service provider specified in the on-line shop to the delivery address specified by you, provided this meets the requirements set down in section 3.7. We shall bear the shipping risk if the Customer is a consumer. If you are a consumer, the risk of damage or loss of the product will transfer to you or your authorised representative or agent at the time of handover.

3.3 Shipping dates and delivery times specified by us are only estimated dates and are not binding. If products are displayed in your shopping basket as having "Pre-order" status, delivery of the entire order will be delayed until all items in the order are in stock. We shall inform you by e-mail when a product has been shipped. You will receive a shipping confirmation by e-mail with tracking information on the day your order is shipped from our warehouse.

3.4 As an exception, we are entitled to withdraw from the contract and are not obliged to deliver the ordered goods if we have ordered the goods correctly but have not been supplied correctly or on time (congruent covering transaction) and we are not responsible for the unavailability of the product. We shall inform you immediately if the product is unavailable and shall immediately refund you any already paid purchase price.

3.5 We shall not be liable if our services are impracticable or delayed, insofar as these circumstances are due to force majeure, disruption of any kind, fire, natural disasters, storms, floods, war, insurrection, terrorism, transport delays, strikes, legitimate lockouts, lack of manpower, energy or raw materials, if these events occurred after the conclusion of the contract and were not foreseeable at the time the contract was concluded, and we are not responsible for them.

3.6 Orders for Bosch eBike products can be placed via any Bosch eBike online shop. However, ordered goods will only be delivered and billed to addresses within the country for the country domain of which the chosen Bosch eBike online shop is registered (e.g. .de, etc.).

4. Reservation of title

4.1 The delivered goods shall remain our property until the complete and final payment of the purchase price, as well as any shipping costs ("Reserved Goods"). If the payment is made by instruction or order to a credit card or financial services institution, it shall only be deemed final upon unconditional, non-refundable credit to our account.

4.2 You must notify us immediately in writing regarding foreclosure measures by third parties against the Reserved Goods and must notify the third party that the Reserved Goods are our property.

5. Prices and shipping costs

5.1 All prices include the applicable statutory VAT. All prices are stated solely in euros (€/EUR). Shipping prices are listed in item 6.3.

5.2 Despite our best efforts, products may be priced incorrectly. As a rule, we check the prices when processing the order. If the correct product price is lower than the quoted price, we shall charge you the lower amount when shipping the goods. If the correct product price is higher than the price quoted on our website, we shall contact you before shipping the goods and confirming shipping and will await your confirmation.

5.3 Shipping costs shall be specified in the order form and shall be borne by you, unless you exercise your right of withdrawal.

5.4 If you withdraw your order, we shall bear the direct return costs provided that you will label your return package using the “return label” which we will provide online via the webshop return process.

6. Payment terms

6.1 You can pay by credit card (VISA, Mastercard, Maestro) or PayPal. However, we reserve the right to exclude specific payment methods in individual cases.

6.2 If you pay by credit card, your credit card will be debited at the time your goods are shipped. Otherwise, your chosen method of payment will be debited when the order is concluded.

6.3 The purchase price is payable immediately upon conclusion of the contract. If the due date for payment is determined according to the calendar, then you, the customer, will be in default as soon as this date has passed. In this case, you will be required to pay us default interest of 5 percentage points above the base rate per year.

6.4 Your obligation to pay default interest does not exclude the assertion of further damages by us.

7. Warranty for material deficiencies, guarantee

7.1 We shall be liable for material deficiencies in accordance with the relevant statutory provisions. Vis-à-vis entrepreneurs only, the warranty period for delivered goods is limited to 12 months.

7.2 Any additional guarantee for the goods supplied by us shall only be valid if expressly issued in the order confirmation for the relevant item.

7.3 In case you are entrepreneurs, we disclaim all other warranties to the extent permitted by law. Under no circumstances shall we be liable for any loss of data, lost sales or profits or for any special, indirect, consequential or incidental damages, punitive damages, lost business or loss of reputation, irrespective of the cause, arising out of or in connection with the use of or inability to use the product or service, even if we have been advised of the possibility of such damages. Under no circumstances shall our liability exceed the amount paid by you for the product or service. Under no circumstances shall we be liable for any loss or damage suffered by any business, business enterprise, trade or profession operated by you or any other person through the use of the products and/or services purchased under these terms and conditions.

8. Liability

8.1 Customer claims for compensation are excluded. This shall not apply to claims by the customer for damages resulting from loss of life, physical injury or damage to health or material contractual obligations (cardinal obligations), as well as liability for other damages resulting from intentional or grossly negligent breach of duty by the Provider, its legal representatives or vicarious agents. Material contractual obligations are those that must be met in order to achieve the objective of the contract.

8.2 In the event of a breach of material contractual obligations, the Provider shall only be liable for the contractually typical, foreseeable damage if this was caused through minor negligence, unless it relates to claims for damages by the customer resulting from loss of life, physical injury or damage to health.

8.3 The restrictions contained in paragraphs 1 and 2 shall also apply in favour of the legal representatives and vicarious agents of the Provider, if claims are made directly against them

8.4 The liability restrictions resulting from paragraphs 1 and 2 shall not apply if the Provider has fraudulently concealed the defect or has assumed responsibility for a guarantee for the quality of the goods. The same shall apply if the Provider and Customer have reached an agreement in relation to the condition of the item. This shall be without prejudice to statutory product liability regulations.

9. Right of withdrawal and withdrawal policy

Consumers have the right of withdrawal as defined in par. 9.1. Exceptions to the right of withdrawal are contained in paras. 9.2. and 9.3. Para . 9.4 contains a sample withdrawal form.

9.1 Right of withdrawal

You have the right to withdraw from this contract within fourteen days without giving reasons.

The withdrawal period is fourteen days from the date on which you or a third party named by you, who is not a carrier, has taken possession of the goods.

To exercise your right of withdrawal, you must inform us (MAGURA Bosch Parts & Services GmbH & Co. KG, Eckisstraße 6, 72574 Bad Urach, E-mail, telephone 00 8000 022 44 88) by means of a clear statement (such as a letter sent by post, fax, telephone or e-mail) of your decision to withdraw from this contract. You can use the attached withdrawal form template for this purpose, however this is not mandatory.

You can complete and submit the withdrawal form template or any other clear statement electronically on our website (

If you exercise this option, we shall promptly send you a confirmation of receipt of such a withdrawal statement (for example by e-mail).

To observe the withdrawal period, it is sufficient for you to submit the notice of your wish to exercise your right of withdrawal before the expiry of the withdrawal period.

If you withdraw from this Contract, we shall refund all the payments we have received from you, including the delivery charges (except for the additional costs that result from choosing a delivery method other than the low-cost standard delivery offered by us), provided that you will label your return package using the “return label” which we will provide online via the webshop return process. The refund will be within fourteen days after receipt of the notice of your withdrawal from this contract. For the refund, we shall use the same method of payment that you have used in the original transaction, unless otherwise agreed with you; under no circumstances will you be charged any fees for this refund.

We reserve the right to withhold payment of the refund until we have received the returned goods or until you have provided proof that you have returned the goods, whichever is the earlier.

You must return or hand over the goods to MAGURA Bosch Parts & Services GmbH & Co. KG, Stuttgarter Straße 48 Nord, 72574 Bad Urach, Germany without delay and in any event no later than fourteen days from the date on which you inform us of your withdrawal from this contract. This requirement is met if you hand over the goods to the shipping service provider of your choice before the expiry of the period of fourteen days. We shall bear the cost of returning the goods.

You only have to pay for any possible loss in value of the goods, if this loss of value is due to handling that is not necessary in order to examine the nature, characteristics and functionality of the goods.

9.2 In the case of a contract for the provision of services, the right of withdrawal shall expire, as soon as we have provided the service in full and began to provide the service following your express consent and acknowledgement of the fact that you were aware of losing your right of withdrawal once we had completely fulfilled the contract.

9.3 The right of withdrawal shall further expire in the case of a contract for the supply of digital content which is not stored on a physical data carrier, if we started fulfilling the contract following your express consent and your simultaneously issued confirmation of your awareness that you would lose your right of withdrawal once we had started fulfilling the contract.

9.4 Withdrawal form template

Withdrawal form template

(If you wish to withdraw from the contract, please complete this form and return it.)

— to MAGURA Bosch Parts & Services GmbH & Co. KG, Eckisstraße 6, 72574 Bad Urach, Germany

Phone: 00 8000 022 44 88


— I/We (*) hereby withdraw from the contract concluded with me/us (*) for the purchase of the following goods (*)/the provision of the following service (*)

— Ordered on (*)/received on (*)

— Name of the consumer

— Address of the consumer

— Signature of the consumer (only required when notice is given on paper)

— Date

(*) Delete as applicable

10. Voluntary money-back guarantee

10.1 In addition to your statutory rights, we also offer the following voluntary money-back guarantee: Products ordered via the Bosch eBike Online Shop can be returned to us within 30 days of receipt of the goods, provided that the goods are complete and in the same condition as when they reached you.

10.2 If you return goods in accordance with this voluntary money-back guarantee, we will refund the purchase price and the return shipping costs, but not the shipping costs of your original purchase. In addition, you also bear the risk of the product being damaged or lost during shipping (transport risk).

10.3 To return items please use our Return Portal.

10.4 The return guarantee according to this item 10 does not limit your legal rights and therefore is without prejudice to your statutory right of withdrawal as described in item 9.

11. Electronic communication

You agree that the contractual communications may take electronic form, subject to our privacy policy.

12. Online dispute resolution procedure, complaints

12.1 The European Commission provides an Online Dispute Resolution (ODR) platform. This platform should act as the port of call for any out-of-court dispute settlements, concerning contractual obligations related to online purchase or service agreements. The platform is available at

12.2 We are not obliged to participate in any dispute resolution procedure before a consumer arbitration board and have decided against voluntary participation in such a procedure.

12.3 We always strive to provide you with superior service. If you have any questions, comments, concerns or complaints in connection with your order via our Bosch eBike Online Shop, these can be pursued or submitted using the contact details provided in item 1.

13. Final provisions

13.1 The law of the Federal Republic of Germany shall apply to contracts between the Provider and the Customer, excluding conflict of laws provisions and the UN Sales Convention. The statutory provisions restricting the choice of law and the applicability of mandatory regulations, in particular of the state in which the customer is ordinarily domiciled, shall remain unaffected. The choice of law does not mean that the user is deprived of the protections afforded him by those provisions that cannot be derogated by agreement under the law of the state in which he is ordinarily domiciled (favourability principle).

13.2 If the Customer is a merchant, a legal entity under public law or a special fund under public law, the place of jurisdiction for all disputes arising from contractual relationships between the Customer and the Provider shall be the domicile of the Provider.

13.3 In the event of the legal invalidity of individual points, the contract shall remain binding in its remaining parts. The invalid points shall be replaced by the relevant statutory regulations, if any such regulations exist. Insofar as this would constitute an unreasonable hardship for one of the contracting parties, however, the contract will become invalid as a whole.

Bosch eBike Systems respects your privacy

The protection of your privacy in the processing of personal data and the security of all business data are an important concerns that we take into account in our business processes. Data protection and information security are part of our corporate policy.

Data Controller

The Data Controller responsible for processing your data is Bosch eBike Systems

Our contact details are as follows:

Robert Bosch GmbH
Robert-Bosch-Platz 1
70839 Gerlingen-Schillerhöhe, Germany

You can reach us at:

Email address:
Tel.: +49 711 400 40990.

Processing of personal data when the website and the services offered there are used

Personal data means any information relating to an identified or identifiable natural person, such as name, address, telephone number, e-mail addresses, contract data, booking data and billing data, that express the identity of a person. We only gather, process and use personal data (including IP addresses) only if there is a legal basis for doing so, or if you have given us your consent, e.g. during the course of registration.

Categories of data processed

Use of our website
You can make use of various services when using our website. The categories of data processed are as follows:
  • Communication data (e.g. name, telephone, e-mail, address, IP address)
  • Planning and control data (e.g. surveys, questionnaires, contact form)
  • Location data
  • Log files
Shopping on our website
Our website also allows you to visit the Bosch-ebike online store and to use paid services. We process the following categories of data for the purpose of ordering the relevant service:

In the case of a customer account:
  • Order data (e.g. name, telephone, e-mail, address, IP address)
  • Contract master data (contractual relationship, interest in a product or contract)
  • Customer history
  • Contract billing, payment and disbursement information, including data related to repayments
  • Communication data

Orders placed as a guest:
  • Order data (e.g. name, telephone, e-mail, address, IP address)
  • Contract master data (contractual relationship, interest in a product or contract)
  • Contract billing, payment and disbursement information, including data related to repayments
  • Communication data
Use of the BDP tool
When the BDP tool is used in connection with the eBike, the following categories of data are processed:
  • Device-related data (e.g. hardware ID, computer name)
Processing purposes and legal basis
We and the service providers commissioned by us process your personal data for the following purposes:
  • Provision of this website
    • If you use our website purely for information purposes, i.e. without registering or otherwise sending us information, we process your personal data to provide and display this website and to ensure its stability and security. The legal basis for this processing is our legitimate interest pursuant to Art. 6 (1) f) GDPR.
  • Use of our online store
    • When you use our online store, we process your personal data to fulfil the contract and to process the order in accordance with our contract terms and conditions. The legal basis for processing this data is Art. 6 (1) b) GDPR.
  • Contact
    • Our website offers you a variety of contact options (e.g. contact form, e-mail communication). When we receive inquiries from end customers regarding eBikes (e.g. handling of a service case, warranty cases) or inquiries from retailers, manufacturers or journalists regarding products and services from Bosch eBike Systems, we process your personal data to answer inquiries, if necessary to solve problems and to maintain and secure your satisfaction as a customer and that of your customers. The personal data supplied to us in this way will be used solely for the purpose specified when you contacted us. Should you contact us outside of a specific contractual relationship or registration, the legal basis for data processing is our legitimate interest pursuant to Art. 6 (1) f) GDPR. The legal basis in the case of a contractual relationship or registration is Art. 6 para. 1 b) GDPR.
  • Product or customer surveys by e-mail and/or telephone
    • Our website offers you the opportunity to participate in product or customer surveys aimed at optimising and developing our products and services. If you wish to take the opportunity to participate in an online (e.g. e-mail) or telephone product or customer survey, we will only use your personal data to contact you with your express consent. The legal basis for processing this data is Art. 6 (1) a) GDPR.
  • Competitions
    • If you take part in one of our competitions, your personal data will be stored and used by us for the purpose of running the competition and the associated follow-up in accordance with the relevant competition conditions. The legal basis for processing this data is Art. 6 (1) b) GDPR.
  • Bosch eBike e-mail Newsletter with the consent of the recipient.
    • You can subscribe to the Bosch eBike newsletter on our website. We will process your personal data collected in this context on the basis of your consent in accordance with Art. 6 (1) a) GDPR.
  • Provision of the BDP tool
    • When the DiagnosticTool is used in connection with Bosch eBike systems, we will process your personal data if it is transmitted to us toe enable us to create and process a service case or a warranty case, for example. The legal basis for processing this data is Art. 6 (1) b) GDPR.
  • Marketing and market research
    • Our website uses various marketing and tracking mechanisms, provided you have allowed this, for example through the consent you granted through the cookie manager. These marketing and tracking mechanisms allow us to display information on our website, as well as on third-party websites, about our products that may have interested you while using our website. The legal basis for processing this data is Art. 6 (1) a) GDPR.
  • Investigation of faults and preservation and defence of our rights for security reasons
    • In order to eliminate faults or to preserve evidence in the event of security incidents, we will process your personal data in order to fulfil our legal obligations in the area of data security, Art. 6 (1) c) GDPR. In addition, we have a legitimate interest in eliminating faults and ensuring the security of our website, Art. 6 (1) f) GDPR. When we have a legitimate interest in asserting and defending our rights, we will process the necessary personal data in accordance with Art. 6 (1) f) GDPR.

If you wish to use services that require a contract, we will ask you to register. Within the scope of registration, we collect the personal data required for the establishment and fulfilment of the contract (e.g. first name, surname, date of birth, e-mail address, and, if applicable, details of the desired method of payment or the account holder) as well as further data on a voluntary basis, as applicable. Mandatory details are marked *.

Obligation to provide personal data
You must provide the personal data required in order to establish and implement a business relationship and for the fulfilment of the associated contractual obligations, or which we are legally obliged to process. We mark such personal data in the respective forms or functions with a *. Please note that unless you provide such personal data we will not be able to enter into or implement a contract with you. In this case, the online offers or other services (see "Processing purposes and legal bases") cannot be used.

Log files
Every time you use the Internet, certain information is automatically transmitted by your Internet browser and stored by us in so-called log files. These log files are stored by us for a period of [7] in order to determine faults and for security reasons (e.g. to investigate attempted attacks) and are then deleted. Log files whose further storage is necessary for evidentiary purposes are excluded from the deletion until the final investigation of the relevant incident and, in individual cases, may be forwarded to the investigating authorities. Log files are also used (without or without a complete IP address) for analysis purposes under the conditions described in the section "Advertising and/or market research (including web analysis, without customer surveys)".

The following information is stored in the log files:
  • The IP (Internet Protocol) address of the device from which our website is accessed;
  • Internet address of the website from which our website was accessed (known as the originating or referrer URL);
  • Name of the service provider through which our website is accessed;
  • Name of the retrieved files and/or information;
  • Date, time and duration of the retrieval;
  • Transferred data volume;
  • Operating system and information about the Internet browser used, including installed add-ons (e.g. for Flash Player);
  • http status code (e.g. "request successful" or "requested file not found").

This website is not intended for children under the age of 16.

Transfer of data to other data controllers
Your personal data will only be transmitted to other data controllers if this is necessary for the fulfilment of the contract, if we or the third party have a legitimate interest in transferring the data and/or you have granted your consent. For details on the legal bases and the recipients or categories of recipients, please refer to the section on processing purposes and legal bases. In addition, data may also be transmitted to other data controllers if we are obliged to do so by law or by enforceable administrative or court order.

Transfer to recipients outside the EEA
We may also transfer personal data to recipients located outside the EEA in so-called third countries. In this case, we shall ensure before transfer that either an adequate level of data protection exists on the recipient's side or that your consent to the transfer has been obtained. You can obtain from us an overview of the recipients in third countries and a copy of the specifically agreed regulations to ensure an adequate level of data protection. Please use the information in the contact section for this purpose.

Service Provider
We commission external service providers with tasks such as sales and marketing services, contract management, payment processing, programming, data hosting and hotline services. We have carefully selected these service providers and monitor them regularly, in particular their careful handling and protection of the data stored with them. All service providers are obliged by us to maintain confidentiality and to comply with legal requirements. Other companies in the Bosch Group may also be service providers.

Payment service providers
We use external payment service providers. We collect your personal data for payment and, if applicable, disbursement processing in order to fulfil a contract.

Your personal data will also be processed for the purposes of investigating and preventing fraud, abuse, security incidents and other harmful activities, e.g. anti-money laundering measures and law enforcement. The basis for this is compliance with applicable laws (e.g. prevention of money laundering) as well as our legitimate interest in limiting the risk of payment defaults. Likewise, security investigations and risk assessments may take place because of our legitimate interest in preventing fraud and other harmful activities. We also process your personal data to calculate the fees we owe to your card-issuing bank based on our legitimate interest in maintaining our business operations. Depending on which payment method you choose as part of the ordering process, we will pass on the data collected for the processing of payments (e.g. bank details or credit card data) to the credit institution commissioned to make the payment or to payment service providers commissioned by us. In some cases, payment service providers also collect and process this data as data controllers. In this respect, the data protection information of the respective payment service provider shall apply.

Payment method: Credit card
If you pay with your credit card and provide your bank, card and/or authorisation details we will use external service providers, known as "third parties", to process your credit card-based payment. "Gateway payment providers" and payment service providers. Gateway payment providers act as processors and ensure the technical processing of card-based payments via a technical infrastructure.
Payment service providers act as independent data controllers for the acceptance and settlement of payment transactions, including the secure routing and settlement of credit card transactions with international credit card companies. Payment service providers process your personal data and also transmit this data to other data controllers in order to implement the payment or to comply with legal requirements. If you wish to use your credit card for payment, the card payment must first be authorised. This authorisation takes place automatically using your data. In particular, the following considerations may play a role: Payment amount, place of payment, previous payment history, merchant, purpose of payment. Card payment is not possible without authorisation. This does not affect other payment methods (e.g. other cards).
We use the following payment service provider for credit card payments:
Payone GmbH, Lyoner Straße 9, 60528 Frankfurt am Main, Germany. Payone GmbH acts both as a gateway payment provider and as a payment service provider. In this respect, the data protection information for Payone GmbH shall apply and must be acknowledged separately.

Payment method: "PayPal"
If you select "PayPal" as the payment method, the payment will be processed via:
PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg and PayPal Pte. Ltd, 5 Temasek Boulevard #09-01, Suntec Tower Five, Singapore 038985 (hereinafter "PayPal")
PayPal processes your data as a payment service provider and is its own data controller. The transfer of your data to PayPal Pte. Ltd. in Singapore, is provided on the basis of binding, regulatory-approved corporate rules that apply to PayPal's affiliates.

Duration of storage; retention periods
In principle, we store your data for as long as is necessary to provide our website and the associated services or we have a justified interest in continued storage (e.g. we may still have a justified interest in marketing by post even after fulfilment of a contract). We will thereafter delete your personal data with the exception of data that we are required to retain to comply with legal obligations (e.g. we are required by tax and commercial law to retain documents such as contracts and invoices for a certain period of time).

Use of cookies and other technologies

Cookies and other technologies may be used in the course of providing our website.
Cookies are small text files that can be stored on your device when you visit a website. It is generally possible to use the website is generally possible without cookies, which are not technically necessary.

Technically necessary cookies
By technically essential cookies we mean cookies without which the technical provision of the website cannot be guaranteed. This includes, for example, cookies that store data in order to ensure smooth playback of video or audio content. These cookies are deleted after the end of your visit.

Technically non-essential mechanisms
We only use technically non-essential mechanisms with your prior consent. The only exception to this is the cookie that stores the current status of your privacy settings (selection cookie). This is set due to our legitimate interest in the functionality of the website.
We use third-party tools to integrate cookies and mechanisms that are technically non-essential. These ensure that technically non-essential cookies and mechanisms are only set with your consent.

We use the following tools:
Name: Google Tag Manager
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Function: Management of website tags via an interface, integration of program codes on our websites.

Comfort cookies and mechanisms
Cookies and mechanisms assigned to this category, facilitate operations and thus enable more comfortable surfing on our website. For example, your language settings can be stored in these cookies.

By using marketing cookies and tracking mechanisms we and our partners can display interest-based offers based on an analysis of your usage behaviour.
The mechanisms and providers used on this website are listed below.
  • Analysis: We use analytics tools to measure, for example, the number of page views or your usage patterns on our site. This may also include an analysis of log files.
  • Conversion tracking: Our Conversion Tracking partners place a cookie on your computer (‘conversion cookie’) for this analysis service if you have accessed our digital offering via an ad of the relevant partner. If you visit a specific page of ours and the cookie has not expired, we and the Conversion Tracking provider can recognise that a particular user clicked on the ad and was redirected to our site. This is also possible across devices. The information collected using the conversion cookie is used to generate conversion statistics and to record the total number of users who clicked on the ad and were redirected to a page with a Conversion Tracking tag.
  • Retargeting: Retargeting tools use advertising cookies or third-party advertising cookies, web beacons (invisible graphics also called pixels or tracking pixels), or similar technologies to create usage profiles. These are used for interest-based advertising and to control the frequency with which the user sees certain ads.
We use the following tools:

Name: Google Analytics
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Function: Analyse user behaviour (page views, number of visitors and visits, downloads), creation of pseudonymous user profiles based on cross-device information from logged in Google users (cross-device tracking), enrichment of pseudonymous user data with target group-specific information provided by Google, retargeting, UX testing, conversion tracking and retargeting in connection with Google Ads.

Name: Google Ads
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Function: Google processes your personal data on the basis of your consent via the "Google Ads Remarketing Tag" pixel for the creation of campaign reports, tracking of conversions, click events as well as targeted advertising outside our websites (retargeting) by means of e.g. URL, referrer URL, membership of re-marketing lists defined by us. The aforementioned information can also be used to link you to your Google account and to include you in remarketing lists. We do not receive any personal data about you from Google, only anonymised campaign reports about the target group and ad performance.

Name: Google Optimise
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Function: A cookie can track how a user has behaved across a number of sites, UX testing

Name: Facebook Pixel
Provider: Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
We are jointly responsible with Facebook for processing your personal data as part of the processing of your personal data on our online offering via Facebook Pixel. We have entered into a joint responsibility agreement with Facebook in order to determine our respective responsibilities for fulfilling obligations under the GDPR with regard to joint processing. The essential content of the agreement can be accessed at any time via the following link: This regulates in particular which security measures Facebook must observe ( and how data subject rights can be asserted against Facebook.
Function: Facebook processes your personal data based on your consent via the Facebook Pixel to create campaign reports, track conversions, click events, and target advertising outside of our websites (retargeting) using HTTP headers (including IP address, device and browser properties, URL, referrer URL and your person), pixel-specific data (including pixel ID and Facebook cookie), click behaviour, optional values (for example, conversions, page type), form field names (such as "email", "address", "quantity" for the purchase of a product or service).

We do not receive any personal data about you from Facebook, only anonymised campaign reports about the website target group and ad performance.
You can opt-out of receiving interest-based ads from Facebook by changing your advertising preferences on Facebook's website. Alternatively, you can opt out of the use of cookies by third parties by visiting Digital Advertising Alliance's opt-out page at or page
You will find more information at:

Name: Trade Desk Pixel
Provider: The Trade Desk Inc., 42 N Chestnut St, Ventura, California, CA – 9300, USA
Function: The Trade Desk is an advertising technology platform for managing digital marketing campaigns, and processes your personal data on the basis of your consent. To do this, the browsing behaviour of users of our website is analysed using cookies. The Trade Desk collects and processes personal data about users, devices and advertisements, and where these are displayed. This includes, for example, clear cookie identifiers, advertisement identifiers for mobile devices, IP addresses and other information about browsers and devices, such as type, version and settings.
You can object or withdraw your consent at any time in the cookie settings of the Consent Management Tool used.
Find more information at:

Name: Media Intelligence Network
Provider: Amnet GmbH, Alsterufer 3, 20354 Hamburg, Germany
Function: Media Intelligence Network is a data management platform for the use of retargeting, and processes your personal data on the basis of your consent. Retargeting is a tracking process used in online marketing where your visit to our website is flagged and then, when you visit other websites, advertisements for the products you previously viewed on our website are inserted. The cookie placed by Media Intelligence Network serves to recognise the end device you used. Based on your prior visit to our website, this records your interest in specific products and is used for targeted advertising on other websites. Using the cookie, Media Intelligence Network can establish the so-called conversion rate. This determines the number of persons who have decided to make a purchase after clicking on an advertisement for a promoted offer.
You can object or withdraw your consent at any time in the cookie settings of the Consent Management Tool used.
Find more information at:

Management of cookies and tracking mechanisms
You can manage your cookie and tracking mechanism settings in your browser and/or in our privacy settings:
Note: The settings you choose only relate to the browser you use.
  • Disabling all cookies If you wish to disable all cookies, please go to your browser settings and deactivate the setting of cookies. Please note that this may affect the functionality of the website.
  • Managing your settings regarding technically non-essential cookies and tracking mechanisms When you visit our website, you will be asked in a cookie layer whether you grant your consent for the use of comfort cookies and marketing cookies and/or tracking mechanisms. In our privacy settings, you can revoke consents already given with future effector give us your consent at a later date.


This website uses videos from the YouTube video platform. YouTube is a platform that enables the playback of video files. It is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland and its parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
For more information on the scope and purpose of the data collected, on YouTube’s further processing and use of the data, on your rights and the data protection options you can select, please see YouTube’s data protection notice.

Google Maps

This website uses mapping services from Google Maps. Google Maps is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland and its parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To increase the protection of your data when visiting our website, Google Maps is incorporated into the site using the so-called "2-click solution". When you retrieve a corresponding page in our offering, Google Maps will only be embedded if you activate the corresponding button.

In this way, a connection to Google Maps, including the transmission of log data to Google, is only established when you interact with Google Maps. When you interact with Google Maps, data is also transmitted to Google as the Data Controller and contact is made with the Google DoubleClick advertising network, which may trigger further data processing operations over which we have no control.

For more information on the scope and purpose of the data collected, on Google’s further processing and use of the data, on your rights and the data protection options you can select, please see Google’s data protection notices.

Newsletter with registration option; Right of withdrawal

You can subscribe to the Bosch eBike Newsletter on our website. We distribute this on the basis of your consent.

To confirm your consent we use the "double opt-in" procedure, which means we will only send you a newsletter by e-mail, if you have previously expressly confirmed activation of the newsletter service by clicking on a link in a notification. You can stop receiving the newsletter at any time by revoking your consent. To cancel the e-mail newsletter subscription follow the link included in the newsletter. Alternatively, please contact us using the information in the Contact section.

We analyse the behaviour of our newsletter readers on the basis of their consent in order to design our newsletter in line with their needs and to optimise our content. For this analysis, the e-mails sent contain so-called web beacons, also referred to as pixels. When you read the newsletter, we record which links you click on in the newsletter and use this information to deduce your personal interests. We link this data to technical information about your device (e.g. time of access, browser type and operating system).

This analysis does not take place if you withdraw your consent or if you have deactivated the display of images by default in your e-mail program. In this case the newsletter will not be displayed in full and you may not be able to use all functions. As soon as you display the images, the evaluation described above will be activated.

External links

Our website may contain links to web pages of third parties not affiliated with us. After clicking on the link, we no longer have any influence on the collection, processing and use of any personal data transferred to the third party by clicking on the link (such as the IP address or the URL of the page on which the link is located), since the conduct of third parties is of course beyond our control. We accept no responsibility for the processing of such personal data by third parties.

Rights of users

Please use the information in the Contact Us section to exercise your rights. Please make sure to provide enough information so we can clearly identify you.

You have the right of access to your personal data, the right to rectification, the right to erasure, the right to restriction of processing and the right to data portability. If you have given us permission to process your personal data, you can revoke it at any time with effect for the future.

Objection to direct marketing

You can object to the processing of your personal data for advertising purposes at any time ("objection to advertising"). Please remember that for organisational reasons there may be an overlap between your objection and the use of your data in an already ongoing campaign.

Objection to data processing in the event of legal basis of "legitimate interest"

You also have the right to object to data processing by us at any time for reasons arising from your particular situation, insofar as this is based on the legal basis of "legitimate interest". Reasons must be provided.

We will then suspend the processing of your data unless we can prove - in accordance with the statutory provisions - that there are compelling and legitimate grounds for further processing which outweigh your rights.

Right of appeal to the supervisory authority

You have the right to file a complaint with a data protection authority. You can contact the data protection authority responsible for your place of residence or federal state or the data protection authority responsible for us.


If you would like to contact us, you can reach us at the address given in the “Data Controller” section.

To exercise your rights, please use the following link:

To report data protection incidents, please use the following link:

For suggestions and complaints regarding the processing of your personal data, we recommend that you contact our data protection officer:

Data Protection Officer
Department for Information Security and Data Protection Bosch Group (C/ISP)
Postfach 30 02 20, 70442 Stuttgart, GERMANY
or mailto:

Changes to the data protection notice

We reserve the right to change our security and data protection measures. In these cases, we will also adapt our notice on data protection accordingly. Please therefore note the current version of our privacy policy.

Revision: 13.07.2021